. :  P R O J E C T 
    stir coffee campaign

: . C A T E G O R Y
    identity, advertising, packaging, typography

I designed an ad campaign for Stir Coffee, a fictitious company committed to serving quality and socially responsible coffee. 

The campaign included a logo, coffee cup, store mural, store promotion, packaging, signage, and a magazine ad. I wanted the message of Stir Coffee to shine through hand-drawn patterns, earthy colors, and photos of the farmers. 

 

 

 

Brainstorming ideas and patterns.

 

 

 

Final logo and brand colors.

This project demonstrates my ability to give a company a unique design, but also create tangential designs for a well-rounded and cohesive visual experience. 

Copyright 2017 Amy Lucas. Co-written with Katherine Holthouser Writing.