. : P R O J E C T 
    whole foods ad

: . C A T E G O R Y
    print, advertising

I created a successful national magazine ad for Whole Foods in a university photo design class. Taking the identity of Whole Foods, a brand known for sustainable and high quality products, and translating it into a visual interpretation represented a wonderful challenge.

I arranged photos of different cut fruits and highlighted them with sunny background colors to convey that sense of freshness that comes from crisp vegetables and farm-fresh fruit. 

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Copyright 2017 Amy Lucas. Co-written with Katherine Holthouser Writing.